Plastic waste is a problem. Innovation is our solution.
Plastic today. A problem tomorrow. As we continue to address our overall carbon footprint, we’re shifting to use 100% recycled polyester in our products by 2024. This is bigger than sport, this is for our future.
Primeblue is a high-performance recycled material made in part with Parley Ocean Plastic. Products made with Primeblue use a minimum of 40% recycled content.
Made to be remade. We’re changing how we create by moving towards circular systems of recycling and reuse.
Since 2015, adidas has partnered with Parley as our key eco-innovation collaborator to explore and pioneer ways to create a plastic free ocean.
OUR JOURNEY TO END PLASTIC WASTE
JOIN US ON OUR JOURNEY TO END PLASTIC WASTE