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Plastic waste is a problem. Innovation is our solution.

Plastic today. A problem tomorrow. As we continue to address our overall carbon footprint, we’re shifting to use 100% recycled polyester in our products by 2024. This is bigger than sport, this is for our future.
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Primeblue is a high-performance recycled material made in part with Parley Ocean Plastic. Products made with Primeblue use a minimum of 40% recycled content.
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Primegreen is a series of high-performance recycled materials using no virgin polyester.
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Made to be remade. We’re changing how we create by moving towards circular systems of recycling and reuse.
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Since 2015, adidas has partnered with Parley as our key eco-innovation collaborator to explore and pioneer ways to create a plastic free ocean.

OUR JOURNEY TO END PLASTIC WASTE

PRIMEBLUE