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All our activities are based on stringent ethical principles and we are committed to providing a good level of protection for the privacy of all visitors to our website and our (mobile) applications. For this reason, the way in which we collect and store information is dependent on how our website and related services are used.
To register with adidas, you only need to enter your e-mail address, a password and your date of birth. We collect the date of birth in order to prevent children under the age of 16 from registering with adidas.
Various technologies may be used on our websites and our (mobile) applications in order to make them more user-friendly, effective and secure. Such technologies may lead to data being collected automatically by us or by third parties on behalf of us. This data does not generally contain personal details about the user. Examples of such technologies are cookies, flash cookies and web analytics.
A visit to one of our websites results in data that is transmitted from your browser to our server being automatically collected and stored by us or by third parties on behalf of us. This data can include, in particular, the following:
The following links provide specific information about the most commonly used browser:
A special form of cookie is the so-called flash cookie. In contrast to normal cookies, these cookies are not created and saved by the browser but are governed by the Adobe Flash plug-in. These can contain more information than normal cookies and cannot be deleted or disabled via the browser; this is only possible using tools such as the Adobe Flash Player website. You can also obtain more information about these cookies on that website.
Web beacons (also known as pixel tags and clean GIFs) involve graphics that are not apparent to the user. Tracking links and/or similar technologies consist of a few lines of programming code and can be embedded in our website or (mobile) application. In conjunction with cookies, these are primarily used for statistical analysis purposes. This technology can also be used for tracking traffic patterns on websites, as well as finding out if an e-mail has been received and opened and to see if there has been any response.
Web analytics is the term given to a method for collecting and assessing the behaviour of visitors to websites and (mobile) applications. This includes the analysis of traffic patterns in order, for example, to determine the frequency of visits to certain parts of a website or (mobile) application, or to find out what information and services our visitors are most interested in. For these purposes, we primarily make use of click-stream data and the other techniques listed above. Web analytics are carried out by Coremetrics and/or other selected parties. You can find out more information about the processing of web analytics data by Coremetrics in subsection 9 below.
Besides the data collected by automated means, we also process data which you have provided to us. This includes, but is not limited to:
We will use the information we have gathered about you to provide a convenient shopping experience for you, to fill your orders and to provide you with offers concerning our products and services.
We will use your personal data for purposes relating to your order; e.g., to notify you regarding the status of your order or delivery. We may use your data for the purpose of the assessment of your creditworthiness, for which we may use third parties.
If you have provided us with your personal data in relation to a promotion, event, (mobile) application, etc, we may send you emails or other messages which relate to the service you have requested.
If you contact customer service, we will use your personal data (including your contact history) so that customer service is able to process your request and provide you with the best service possible.
If you have given your consent to receive newsletters, we will send them to you. If you have given us your personal data during a sale of a product or service, we will inform you about similar products and services. We may also contact you to ask for your feedback after a sale of a product or service. In case of an interrupted sales process we will send you a reminder. You can immediately unsubscribe from these notifications at any time and no costs by clicking on a link in the corresponding e-mail or other message (see further below in parapraph 5).
If you have consented to be contacted we may contact you per regular mail, e-mail, per SMS, per telephone or any other electronic means for marketing, advertising and opinion research purposes of the adidas Group. This includes for example information related to products of the adidas Group, ecommerce activities, special offers, promotions as well as information on local store openings, local store activities of the adidas Group or sporting events. In order to be able to contact you with information which is of special interest for you, your overall interaction with adidas and adidas AG (such as but not limited to your shopping behaviour in e-shops, in adidas physical stores, your use of loyalty programmes, your ratings and reviews of products, your contact history with our customer service, your newsletter clicks/ opening results, your surfing behaviour (web tracking), the newsletter types you are subscribed to, your participation in promotions or events, your interactions with mi coach and your use of (mobile) applications), will be combined analysed and used. We may provide your contact data to adidas AG for marketing, advertising and opinion research purposes. Please find at section 5 information on your rights and especially how you can withdraw your consent.
One of our core principles states that your data shall be treated with confidentiality. We will not sell your data to third parties. If required by law your data will be disclosed to third parties. If required due to business requirements and provided that it is allowed under applicable law, we will transfer your data to other companies of the adidas Group. In all other cases data will not be transferred without obtaining your prior consent.
We may use service providers and data processors working on behalf of adidas. The services can include hosting and maintenance services, analysis services, e-mail messaging services, delivery services, handling of payment transactions, solvency check and address check, etc. These third parties are granted access to such personal data they require in order to be able to carry out the particular service. The service providers and data processors are contractually obliged to treat such information in the strictest confidence. It is also contractually forbidden for them to use the data in any other way than required. The necessary steps are taken to ensure that our service providers and the processors working on behalf of adidas protect confidentiality of your data.
There may be occasions on which we disclose non-personal data to our partners in an anonymised form. Such non-personal data includes, for example, information about the number of visitors to a website or a (mobile) application during a certain period of time. Such information is generally only disclosed in a ‘bundled’ form.
E-mails that adidas sends to you that contain for instance a newsletter or marketing content, have the option to terminate the receiving of such e-mails (unsubscribe) by following the relevant instructions in the respective e-mail. If you want to stop receiving emails from us, you can simply click on this unsubscribe hyperlink and we will stop sending you emails forthwith.
If you do not wish information about your behavior at our website or (mobile) application being collected and assessed, you can opt-out of the gathering of the web analytics data as described below in subsection 9.
If you wish to object to receiving promotional information and offers in general, so including by regular mail, e-mail, per SMS, by telephone or by any other electronic means, or if you want to withdraw your consent, you may at any time write to adidas International Trading BV, Hoogoorddreef 9a, 1101BA Amsterdam, the Netherlands, reference: data protection, or send an e-mail to email@example.com. In case we have doubt about your identity, we can ask you to identify yourself (e.g. by sending a copy of your passport ID).
With regard to other types of messages you may receive, such as maintenance announcements or administrational notifications, the receiving of these can only be terminated by deleting your account, as such messages are a mandatory part of user accounts and the related use of our websites and (mobile) applications. You can have your account deleted by sending an email to firstname.lastname@example.org.
You have the right to be informed at any time about the personal data stored about you, its origin and recipients as well as the purpose for which it is being stored. Information about stored personal data can be obtained by using the contact details in the Contact Information section below.
You have the right to request to correct, supplement, delete or block the personal data stored about you. We will notify you within four weeks of receiving the request as to whether and, if so, to what extent, we will comply with your request. If for any reason we don’t comply with your request, we will provide you with the reasons.
We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised use, disclosure or access, in particular where the processing involves the transmission of data over a network, and against all other unlawful forms of processing and misuse.
The protection of children’s personal data is extremely important. adidas feels that it has a responsibility to protect the privacy of children and has no intention of collecting the data of children under the age of 16. We also encourage parents and other guardians to surf the Internet together with their children and participate with their children in the multitude of activities offered by the wide range of websites on the World Wide Web (www).
If a child under the age of 16 attempts to register himself or herself, he or she is initially asked to provide the information as described in the above section entitled “What personal data is collected”. In addition, the data submitted by and collected about the child during the course of his or her visit (e.g. via cookies) may be used as described above.
If a child under the age of 16 attempts to submit a registration application, this will be rejected with the notification that applications from children under the age of 16 are not accepted. For that reason, we ask parents and other guardians to check on and monitor their children’s Internet usage in order to protect them.
Our website and (mobile) applications provide you Social Plug-ins from various social networks. If you choose to interact with a social network, your activity on our website or via our (mobile) applications will also be made available to social networks such as Facebook and Twitter.
If you are logged in on one of the social networks during the visit of one of our websites or (mobile) applications the social network might add this information to your profile. If you are interacting with one of the Social Plug-ins, this information will be transferred to the social network. In case you do not wish such a data transfer, please log off on your social network before you enter one of our websites or (mobile) applications.
We cannot influence this data collection and data transfer via the Social Plug-ins. Please read the privacy policies of those social networks for detailed information about the collection and transfer of personal data, what rights you have and how you can achieve satisfactory privacy settings.
We offer location-enabled services within some of our (mobile) applications, such as Google Maps and Bing Maps. If you use those (mobile) applications, they may receive information about your actual location (such as GPS signals sent by a mobile device) or information that can be used to approximate a location. You are always asked if the Geolocation Service can be activated and you can also object to this Geolocation Service within the respective (mobile) application.
We use the Google Maps service or the Bing Maps service to assist you in finding the next adidas store. To facilitate this, we load an image from Google Maps or Bing Maps, saving the route data and map image on our server.
The web analytic services on our website and (mobile) applications are provided by Coremetrics (www.coremetrics.com). This means that when you visit our website or (mobile) applications, a cookie by Coremetrics will be stored on your computer or mobile device, except when your browser settings don’t allow for such cookies (see 2.1.2 before).
This further means that when you visit our website or (mobile) application, the web analytics data described above in chapter 2 – including the “click-stream data”, the data from “web beacons and tracking links” and information stored in Coremetrics’ cookies – will be sent to Coremetrics for analysis for and on behalf of adidas. Please note that if you have created an online profile at our website or (mobile) application and if you are logged on in this profile, a unique number identifying this profile is also being sent to Coremetrics in order to be able to match the web analytics data to this profile.
Our website and (mobile) application use retargeting technologies within the internet. This enables us to show our visitors, who were already interested in our shop and our products, advertisement from us on partner websites. We are convinced that the display of a personalized, interest-based advertising is more interesting than advertising that does not have a personal connection.
We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect non-personally identifiable information about your visits to our websites or (mobile) applications and your interaction with our communications, including advertising.
We do not store any personal data about you with this technology and the usage of our retargeting technology is in compliance with the existing Data Protection requirements.
adidas International Trading B.V.
1101 BA Amsterdam
Or you can call Customer Service at 0800-48517
(0 Euro cents/min. international toll free).
Alternatively you can contact the Group Data Protection Officer at