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adidas Privacy Policy

1. Who is in charge of the protection of your personal data

adidas International Trading BV, Hoogoorddreef 9a, 1101BA Amsterdam, Netherlands (adidas) is the controller of data processing for the adidas Online Stores according to the Dutch Data protection law (Wet bescherming persoonsgegevens). adidas is committed to take all responsibility for the protection and security of your personal data. The adidas website and all websites related to the adidas brand will hereafter be referred to as our Websites.

2. What personal data is collected

All our activities are based on stringent ethical principles and we are committed to providing a good level of protection for the privacy of all visitors to our Websites. For this reason, the way in which we collect and store information is dependent on how our Websites and related services are used.

To register with the adidas Online Store, you only need to enter your e-mail address, a password and your date of birth. We collect the date of birth in order to prevent children under the age of 16 from registering with the adidas Online Store.

2.1 Data collected by automated means

Various technologies may be used on our Websites in order to make them more user-friendly, effective and secure. Such technologies may lead to data being collected automatically by us or by third parties on behalf of us. This data does not generally contain personal details about the user. Examples of such technologies are cookies, flash cookies and web analytics.

 

2.1.1 Click-stream data

A visit to one of our Websites results in data that is transmitted from your browser to our server being automatically collected and stored by us or by third parties on behalf of us. This data can include, in particular, the following:

  • The visitor’s IP address

  • The date and time of the visit

  • The referral URL (the site from which the visitor has come)

  • The pages visited on our Website

  • information about the browser used (browser type and version, operating system, etc).

 

2.1.2 Cookies

A number of places on our Websites make use of so-called cookies. These are essentially small text files that are stored on your computer’s hard drive by your web browser. We can use cookies to identify the owner of a user account and to store articles in a shopping basket during the purchasing process. In other words, cookies help to make our Websites more user-friendly, more effective and more secure. The cookies usually used by us are so-called “session cookies”, which are automatically deleted at the end of the visit to the respective Website. By default, browsers enable the use of cookies but this function can also be disabled. However, this will result in some services not being available. It is also possible to manually delete cookies after their use via the web browser. adidas is not aware of any cases in which cookies have caused damage to a computer or facilitated viral infections.

The following links provide specific information about the most commonly used browser:

 

2.1.3 Flash cookies

A special form of cookie is the so-called flash cookie. In contrast to normal cookies, these cookies are not created and saved by the browser but are governed by the Adobe Flash plug-in. These can contain more information than normal cookies and cannot be deleted or disabled via the browser; this is only possible using tools such as the Adobe Flash Player website. You can also obtain more information about these cookies on that website.

 

2.1.4 Web beacons and tracking links

Web beacons (also known as pixel tags and clean GIFs) involve graphics that are not apparent to the user. Tracking links and/or similar technologies consist of a few lines of programming code and can be embedded in our Websites. In conjunction with cookies, these are primarily used for statistical analysis purposes. This technology can also be used for tracking traffic patterns on websites, as well as finding out if an e-mail has been received and opened and to see if there has been any response.

 

2.1.5 Web analytics

Web analytics is the term given to a method for collecting and assessing the behaviour of visitors to websites. This includes the analysis of traffic patterns in order, for example, to determine the frequency of visits to certain parts of a website or to find out what information and services our visitors are most interested in. For these purposes, we primarily make use of click-stream data and the other techniques listed above. Web analytics are carried out by Coremetrics and/or other selected parties. You can find out more information about the processing of web analytics data by Coremetrics in subsection 9 below.

2.2 Data provided by yourself

Besides the data collected by automated means, we also process data which you have provided to us. This includes, but is not limited to:

  • your contact information, including your (first and last) name, (billing or delivery) address, birthdate and email address and, optionally, your telephone number. We need your e-mail address and (optionally) telephone number so that we may contact you if we have questions or information for you regarding your order;

  • other information required to be able to process your order, such as information concerning the products you have ordered, the billing and delivery address, banking and/or credit card details;

  • if you have created an online profile, the preferences and interests stored in this profile (please see below for further information concerning the profiles);

  • if you have contacted customer service, the details of this contact and the contact history.

 

All of this data is characterized by the fact that you have provided this information yourself. We use this information for the purposes described in this privacy statement. You can always have your personal data corrected or object to further processing (please see subsection 5).

3. How is the collected data used

We will use the information we have gathered about you to provide a convenient shopping experience for you in the adidas Online Store, to fill your orders and to provide you with offers concerning our products and services.

We will use your personal data for purposes relating to your order; e.g., to notify you regarding the status of your order or delivery. We may use your data for the purpose of the assessment of your creditworthiness, for which we may use third parties.

If you contact customer service, we will use your personal data (including your contact history) so that customer service is able to process your request and provide you with the best service possible.

 

We want to tell you about our products and offer you special services. We analyse the personal data provided by you in our Online Store, we will also store your web analytics data, data concerning your response to marketing campaigns (like newsletters), your transactional data (your purchases), your reviews of products and your contact history with our customer service, in order to get to know you better. This information will be used and analyzed in order to be able to send you information that really is of interest to you and to provide you with tailor-made offers by e-mail, by post and in our Online Store. You can always opt-out from this analysis taking place by having your profile entirely deleted (see subsection 5.1 below). When you shop in other adidas online stores or local adidas stores, you may be asked to agree to let us use your shopping data for the same purpose. If your consent is required by law we will of course ask for your consent.

If you have given your consent to receive newsletters, we will send them to you. If you have given us your e-mail address during a sale of a product or service, we will inform you via e-mail about similar products and services. We may also contact you via e-mail to ask for your feedback after a sale of a product or service. In case of an interrupted sales process we will send you a reminder e-mail. You can immediately unsubscribe from these notifications at any time and no costs by clicking on a link in the corresponding e-mail (see further below in parapraph 5).

4. Disclosure of information

One of our core principles states that your data shall be treated with confidentiality and are only disclosed to our service providers and to the processors working on behalf of adidas (e.g. for delivery, handling of payment transactions, solvency check and address check) and if required by law. The necessary steps are taken to ensure that our service providers and the processors working on behalf of adidas protect confidentiality of your data.

5. Your rights

If you provide us with personal data via our Websites or other channels, this is done on a voluntary basis and with the granting of your consent for it to be used in accordance with the provisions of this online privacy policy. If you choose not to provide requested information, various customer benefits may not be available. In certain cases, only those people that have submitted the necessary personal data to us are able to order products, use certain services and in other ways avail themselves of the activities and offers available on our Websites. As transparency and fair play are particularly important issues for us, we provide various options, depending on the exact circumstances, in order to help you retain control over your data. These options may include the possibility of displaying and editing your data online. It may also be possible to unsubscribe from services or delete user accounts or to receive information about the data held.

5.1 Right to object

Every email adidas sends to you contains an unsubscribe hyperlink. If you want to stop receiving emails from us, you can simply click on this unsubscribe hyperlink and we will stop sending you emails forthwith.

If you do not wish information about your behaviour at our Websites being collected and assessed, you can opt-out of the gathering of the web analytics data as described below in subsection 9.

If you wish to object to receiving promotional information and offers in general, so including by post, by telephone, per electronic means, or if you want to withdraw your consent, you may at any time write to adidas International Trading BV, Hoogoorddreef 9a, 1101BA Amsterdam, the Netherlands, reference: data protection, or send an e-mail to DataProtection@adidas-Group.com. In case we have doubt about your identity, we can ask you to identify yourself (e.g. by sending a copy of your passport ID).

With regard to other types of message you may receive, such as maintenance announcements or administrational notifications, the receiving of these can only be terminated by deleting your account, as such messages are a mandatory part of user accounts and the related use of our Websites. You can have your account deleted by sending an email to DataProtection@adidas-Group.com.

5.2 Right to request information

You have the right to be informed at any time about the personal data stored about you, its origin and recipients as well as the purpose for which it is being stored. Information about stored personal data can be obtained by using the contact details in the Contact Information section below.

5.3 Right to request correction

You have the right to request to correct, supplement, delete or block the personal data stored about you. We will notify you within four weeks of receiving the request as to whether and, if so, to what extent, we will comply with your request. If for any reason we don’t comply with your request, we will provide you with the reasons.

6. Security of the information and data integrity

We use appropriate security standards on all adidas Online Store web pages on which you enter personal data (My Account, Shopping Cart, Newsletter registration). Your data are encoded directly during the transmission process. You can recognize Internet sites which encode data for transmission in this manner by the fact that the website’s address begins with https://.

All information subject to data protection (such as credit card number, bank routing code, name and address) is stored in a protected database. adidas warrants that all it’s processors adhere to at least the same level of security.

7. Protection of children’s personal data

The protection of children’s personal data is extremely important. adidas feels that it has a responsibility to protect the privacy of children and has no intention of collecting the data of children under the age of 16. We also encourage parents and other guardians to surf the Internet together with their children and participate with their children in the multitude of activities offered by the wide range of websites on the World Wide Web (www).

If a child attempts to register himself or herself, he or she is initially asked to provide the information as described in the above section entitled “What personal data is collected”. In addition, the data submitted by and collected about the child during the course of his or her visit (e.g. via cookies) may be used as described above.

If a child under the age of 16 attempts to submit a registration application, this will be rejected with the notification that applications from children under the age of 16 are not accepted. For that reason, we ask parents and other guardians to check on and monitor their children’s Internet usage in order to protect them.

8. Social Networks

Our Websites provide you Social Plug-ins from various social networks. If you choose to interact with a social network, your activity on our website or via adidas Mobile Applications will also be made available to social networks such as Facebook and Twitter.

If you are logged on in one of the social networks during the visit on one of our Websites the social network might add this information to your profile. If you are interacting with one of the Social Plug-ins, this information will be transferred to the social network. In case you do not wish such a data transfer, please log off in your social network before you enter one of our Websites.

We cannot influence this data collection and data transfer via the Social Plug-ins. Please read the privacy policies of those social networks for detailed information about the collection and transfer of personal data, what rights you have and how you can achieve satisfactory privacy settings.

Facebook: http://www.facebook.com/about/privacy/

Twitter: http://twitter.com/privacy

Google +: http://www.google.com/intl/en/policies/privacy/

9. Geolocation Services

We offer location-enabled services within some of our mobile Applications, such as Google Maps and Bing Maps. If you use those mobile Applications, they may receive information about your actual location (such as GPS signals sent by a mobile device) or information that can be used to approximate a location. You are always asked if the Geolocation Service can be activated and you can also object to this Geolocation Service within the respective mobile Application.

We use the Google Maps service or the Bing Maps service to assist you in finding the next adidas store. To facilitate this, we load an image from Google Maps or Bing Maps, saving the route data and map image on our server.

For further Information on Google Maps and their privacy policy please read their privacy policy.

For further information on Bing Maps and their Privacy Policy please read their privacy policy.

10. Web analytics by Coremetrics

The web analytic services on our Websites are provided by Coremetrics (www.coremetrics.com). This means that when you visit our site, a cookie by Coremetrics will be stored on your computer, except when your browser settings don’t allow for such cookies (see 2.1.2 before).

This further means that when you visit our Websites, the web analytics data described above in chapter 2 – including the “click-stream data”, the data from “web beacons and tracking links” and information stored in Coremetrics’ cookies – will be sent to Coremetrics for analysis for and on behalf of adidas. Please note that if you have created an online profile at our Websites and if you are logged on in this profile, a unique number identifying this profile is also being sent to Coremetrics in order to be able to match the web analytics data to this profile.

Coremetrics acts as an agent to adidas, which means that adidas solely determines the purposes for which the data is being used and that Coremetrics will not disclose the information to any third parties (except when required to do so by law or court order). In privacy terms, this means that adidas is the “controller” and Coremetrics the “processor”. You can find out more about the relationships between adidas and Coremetrics in the Coremetric’s privacy policy under “Privacy Policy for Our Provision of Services” at http://www.coremetrics.com/company/privacy.php#services.

If you do not wish information about your behaviour at our Websites being collected and assessed by Coremetrics, you can apply for a visitor opt-out. This means that Coremetrics will, depending on the type of opt-out you choose, either anonymize the information it collects (but keeps collecting the data) or stop collecting information about your visit at all. This visitor opt-out requires you to accept a cookie being stored on your computer by Coremetrics. You can apply for the visitor opt-out on the link in the privacy policy section of our Websites.

11. Retargeting Technologies

Our Websites use retargeting technologies within the internet. This enables us to show our visitors, who were already interested in our shop and our products, advertisement from us on partner websites. We are convinced that the display of a personalized, interest-based advertising is more interesting than advertising that does not have a personal connection.

We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect non-personally identifiable information about your visits to our Websites and your interaction with our communications, including advertising.

Retargeting technologies analyse your cookies and display advertisement based on your past surfing behaviour. For further information on cookies, please refer to section 2 of this privacy policy.

We do not store any personal data about you with this technology and the usage of our retargeting technology is in compliance with the existing Data Protection requirements.

12. Contact Information

If you have any questions about the processing of your personal details or about our privacy policy you are welcome to contact us. The contact details are:

adidas International Trading B.V.

Legal Department

Hoogoorddreef 9a

1101 BA Amsterdam

Netherlands

DataProtection@adidas-Group.com

 

Or you can call Customer Service at 00800 3STRIPES (00800 37 87 47 37 (0 Euro cents/min. (international toll free).

Alternatively you can contact the Group Data Protection Officer at

adidas AG

Adi-Dassler-Straße 1

91074 Herzogenaurach

Germany

DataProtection@adidas-Group.com

13. Changes to this policy

This privacy policy may be changed from time to time in order to keep pace with new developments and opportunities relating to the Internet and to stay in line with prevailing legislation. We will not restrict your rights granted in accordance with this policy without your explicit consent. Significant changes to the policy will be publicised on our Websites along with an updated version of the online privacy policy.

 

May 2012